GECtv Connects Businesses to Google “Places”

16 07 2011

Google has moved in a local direction for many searches. There is a fundamental shift in the way people are communicating!  What Google has done is create a “page” on their website for just about every business. What they haven’t done is so well, is tell everyone. Essentially, this means that Google has incorporated “Places” into search results to help people find businesses in their area that provide the product or service that they need. Incidentally, there are 2.6 billion local searches a month. Is your business getting its share of those searches? Email info@gectv.com for a FREE 80 Point Marketing Checklist! Read the rest of this entry »


Comments : Leave a Comment »
Tags: , , , , , , , , ,
Categories : Bing local pages, GECtv.com, Google place pages, Local Advertising, Local search, local search optimization, Mobile coupons, Mobile Enabled, QR codes, Smartphones, SMS, Uncategorized, Wordpress.com, Yahoo local pages

Three Types of Online Video for Business

7 01 2010

By John Santicerma

  • Viral Video

In order for a video to have a chance at becoming viral it needs to possess most of the following ingredients: originality, be somewhat unusual, astonishing, funny, have the right timing and a large helping of  luck . Viral video is a function of solid distribution and promotion. With viral video, as the name suggests, the company’s intent is for the video to be spread “virally” by having it embedded in several different sites thereby reaching as wide an audience as possible.

  • Conversion Video

Video is a great way of making your site sticky. This means visitors stay on the site longer than usual. It goes without sayng that the longer a visitor stays on your site, the better chance you have of converting them or educating them.

  • Educational Video

Visitors to your site who move past the landing page and begin to delve deeper into your site are probably looking for more information. We know that video is an excellent medium for disseminating information and a curious visitors thirst for knowledge
can  be satisfied  from the contents of a well made educational  video.


Comments : Leave a Comment »
Tags: , , , , , ,
Categories : GECtv.com

Create Once, Publish Everywhere

6 01 2010

By John Santicerma

Not a new concept but one that bears repeating. Recently we were asked to cover a demonstration type event for a client. Initially all we were asked to deliver was raw footage of the event and a couple interviews. It turned out to be a good case study for Create Once, Publish Everywhere because we were able to leverage the original production shoot to get the most of our client’s production budget. We created three “projects within the project” if you will. Out of one production shoot we were able to craft:

  • A Video News Release and within days, upload it to a file server in Switzerland where a news magazine program’s editor made a short clip for their local broadcast.
  • A hard copy multilingual DVD of the event and interviews, voiced in three languages, English, Spanish & German with a really creative DVD menu.
  • Encode and deploy the video project on YouTube, Google & Yahoo video

All of this came out of one production shoot. Create Once, Publish Everywhere we say!


Comments : Leave a Comment »
Tags: , , , , ,
Categories : GECtv.com


Follow

Get every new post delivered to your Inbox.