By John Santicerma
- Viral Video
In order for a video to have a chance at becoming viral it needs to possess most of the following ingredients: originality, be somewhat unusual, astonishing, funny, have the right timing and a large helping of luck . Viral video is a function of solid distribution and promotion. With viral video, as the name suggests, the company’s intent is for the video to be spread “virally” by having it embedded in several different sites thereby reaching as wide an audience as possible.
- Conversion Video
Video is a great way of making your site sticky. This means visitors stay on the site longer than usual. It goes without sayng that the longer a visitor stays on your site, the better chance you have of converting them or educating them.
- Educational Video
Visitors to your site who move past the landing page and begin to delve deeper into your site are probably looking for more information. We know that video is an excellent medium for disseminating information and a curious visitors thirst for knowledge
can be satisfied from the contents of a well made educational video.
