By John Santicerma
The question of what video can do for a B-to-B company was the focus of a recent webinar hosted by Brightcove, one of the leading online video platforms. The webinar’s title was :
“Top 6 Reasons B-to-B Marketers Need Videos”. The six reasons are worth repeating. They point out the advantages online video can have for a company.
1. Grab people’s attention instantly
2. Tell your story in less time
3. Bring your ideas to life
4. Make your site stickier
5. Create a buzz with viral video
6. Bring your website into the 21st Century
